My tenure at Audible started with the development of a beta loyalty program in which I was the visual creative lead. The team worked with established user profiles and some behavioral insights toward a kickoff. Iterating off of system patterns, I white-boarded user flows and wireframes that were processed into prototypes for testing with a targeted body. The program was launched within 1 month and saw a reduction in cancelled memberships, increase in listening frequency and increase in ALOP purchases. Internally this program has been a major influencer in adding animation to marketing creative and we also successfully launched and tested a followup 6-month device discount and a second beta launch of Loyalty. The program work received an Amazon People Principle Award (Articulate the Possible & Move Fast to Make It Real - October 11, 2019)

I led the launch of a brand new member engagement program, The Audible Challenge, designed to encourage listening time and title purchases using credits and ALOP dollars. We tested with 1M participants and saw a significant uptick in content purchasing, listening, and app downloads due to the program.

Also significant, I spearheaded a reimagined year-end email program using a novel technology integration with Movable Ink in which emails were personalized and dynamic. Social media sharing was also provided to members directly through the email. We saw significant engagement in terms of email opens, social shares and engagement, and increase in listening behavior. This program earned me another Amazon People Principle Award (Study and Draw Inspiration from Culture & Technology - Jan 28, 2020)

ART DIRECTION AND DESIGN

AUDIBLE LOYALTY BETA PROGRAM

-Landing Page

-Header Animation

-6 Month Achievement Email

-Animated Achievement Email Headers

-Status Email

-6 Month Flow

-Member Device Quiz

-Incentive Email

AUDIBLE LISTENING CHALLENGE

-Landing Page

-Personalized Achievement Email

-Social Media Post

YEAR END EMAIL

-Personalized Email Tailored to Members Using Movable Ink

As Scholastic approached it’s centennial as largest distributor and publisher of children’s literature, I led the creative strategy for a corporate collateral overhaul toward our milestone year, occurring in October 2020. Expanding off of the iconic ‘Red Bar’ logo and typography, I commissioned and directed the type foundry, Elsner + Flake, to design a brand new set of corporate fonts to work alongside the new collateral layouts. In addition to letterhead, business cards and envelopes, I also art directed an update of our corporate blogs into consistent and responsive platforms—OOM (On Our Mind), Scholastic EDU Blog, and the Scholastic Reads Podcast—, brochures, premiums and Harry Potter theme’d Annual Report in time for the 20th Anniversary of Harry Potter in the U.S.

ART DIRECTION AND DESIGN

ANNUAL REPORT COVER

PHONE WALLET PREMIUM

TYPE SPECIMEN OF THE NEW CORPORATE FONT SCHOLASTIC

LETTERHEAD AND BUSINESS CARDS

SCHOLASTIC TECHNOLOGY SERVICES ASSOCIATES PROGRAM RECRUITMENT BROCHURE

OOM BLOG FOR DESKTOP AND MOBILE

In the fall of 2016, 52 fortunate travelers embarked on a one-of-a-kind journey that circumnavigated the globe by private jet, visiting eight storied destinations and staying at some of the world’s most exceptional hotels along the way. Curated by the editors of Robb Report and operated by TCS World Travel, this exclusive expedition had never been done before and will never be repeated.

I was tasked with collaborating with the editorial team to create a visual campaign for the world trip that would bring the pages of the Robb Report to life. Entry ticket price was $125,000 for an extraordinary month of travel.

PROGRAM BOOK AND BRAND STYLE

DIGITAL AND PRINT HOUSE ADS

PREMIUM PRINTED INVITATIONS FOR ROBB REPORT’S VIP CLUB MEMBERS

As a freelance member of the JCrew digital and wholesale teams, I led the brand launch of a new product line for women, NEVEREVEN, and contributed to several corporate product launches for Point Sur and the flagship brand. I also developed the master set of email templates that informs all other marketing emails across the customer segments.

All web creative for NEVEREVEN was designed to be compliant with the Amazon AWS platform and brand standards. This includes the Amazon Brand Shop site, A+ Detail Pages, and digital ads spec’d to fit Amazon advertising vehicles.

JCREW POINT SUR PRODUCT EMAIL BLAST

JCREW MASTER EMAIL TEMPLATES

MERCANTILE // WHOLESALE AD CREATIVE

AMAZON BRAND SHOP // HOMEPAGE AND LANDING PAGE

A+ DETAIL PAGES FEATURING THE NEW BRAND STORY, ACCESSORIES AND APPAREL.

As a beautiful brand showcase, 1-800-Flowers wanted to have an app that featured its wide collection of seasonal product on the Apple TV app. Using the native apple software, the template needed to have a flexible and engaging format that would leverage the brand style and allow for automated product updating informed by inventory through the backend API.

APPLE TV HOMEPAGE BACKGROUND

APPLE TV APP ICON WITH PARALLAX

APP HOMEPAGE

CATEGORY LANDING PAGE

PRODUCT COLLECTION PAGE

A cornerstone of the Robb Report lifestyle, The Culinary Masters Competition is one of the brand’s signature events. Each year, five of the world's greatest chefs nominate an up-and-coming chef to host an exclusive tasting menu for a shortlist of elite attendees who adjudicate each dinner, following an editorial-driven rubric.

For the 2016 competition, I redesigned the event logo and updated the editorial visual language for the following several years during my tenure as lead marketing creative. From a marketing perspective, the event required a varied collection of elements for the event itself, promotional digital and print ads, invitations, and editorial website hub.

2016 ROBB REPORT CULINARY MASTERS COMPETITION

PROGRAM BOOKLET

SCORE CARD

MENUS

DIGITAL EVENT INVITATIONS

INTERACTIVE TABLET AD PROMOTION

2014 WEB SPOTLIGHT

In celebration of the Denihan brand’s semicentennial milestone, I collaborated with the account executive at Manhattan Marketing Ensemble on several programs to modernize the brand collateral of the company’s boutique collection of properties.

THE ART OF HOSPITALITY (TITLE TREATMENT)

FAMILY OF BRANDS CORPORATE BROCHURE

CORPORATE LETTER EMAIL BLAST

THE BENJAMIN HOTEL PRINT AND DIGITAL AD CREATIVE

THE BENJAMIN HOTEL BRAND CARD

THE AFFINIA HOTEL 50 LOUNGE LOGO

THE AFFINIA LIAISON BAR MENU

THE AFFINIA HOTEL CORPORATE AD FEATURED IN THE NY TIMES STYLE MAGAZINE

Scholastic Corporate Communications develops an annually printed holiday card and animation that incorporates elements from a best selling Scholastic book published in the same year. The message is always sent as a warm seasons greetings, though—this year in particular—we selected Why Am I Me? because of its message of inclusion, acceptance, self discovery, and love. We felt that these values imbued in the message were an extremely timely and subtle corporate response to the uncertain and divisive current within the U.S. political climate. The printed and animated card are shared internally and externally with our business and media partners.

The concept, art direction, development and execution were managed through my team. The music within the video is an original score specifically curated for the holiday card. The campaign is a 4x medaling international Indigo Awards winner for the inaugural 2017/18 calendar year:

Illustration — Gold Medal 
Integrated Graphic Design — Silver Medal 
Computer Animation Category — Silver Medal 
Professional Mix Media/Moving Image — Silver Medal

VIDEO ART DIRECTION AND STORYBOARDING

PRINTED CARD AND ENVELOPE DESIGN

EMAIL AND INTERFACE DESIGN

Unmatched in the category, Robb Report showcases the finest timepieces and innovations in watchmaking in its annual title dedicated to watch enthusiasts of the highest caliber.

Working directly with the client, editorial team, and sales team leads, I designed several enhanced tablet ads filled with hotspots, video, slideshows, and more interactive content to bring the world of watchmaking to life. These ads accompany and expand upon the printed content found within the printed magazine.

JAQUET DROZ TABLET AD (COVER, CHARMING BIRD LANDING PAGE AND SAMPLE SLIDE SHOW PAGES)

ROBB REPORT WATCH COLLECTOR PRINT PROMO AD

WATCH COLLECTOR ADVERTORIAL SECTION WITH SPREAD AD PROMO

The Scholastic Summer Reading Challenge is a free, online reading program designed to help students turn the “summer slide” — the learning loss which can occur over the summer months — into a “summer leap” by discovering the joy and magic of reading for fun.

This year, we were working in conjunction with the Scholastic Trade department to leverage the 20th year of Harry Potter in the United States. Rigorously upheld in its standard of brand excellence, my team and I worked closely with the editorial, trade and technology leads to produce a suite of materials for the campaign. This encompassed careful UX/UI standards within the wireframing of the website interface, to the branded advertising to educators, parents and children within COPPA compliance laws.

REDESIGNED SUMMER READING CHALLENGE LOGO

A MAGICAL SUMMER OF READING TAGLINE

DIGITAL ADS ANNOUNCING THE OPENING OF THE CHALLENGE AND SHOWCASING THE HARRY POTTER KEY ART FROM THE ILLUSTRATED BOOKS BY JIM KAY

EDUCATORS, PARENTS AND STUDENT DIGITAL HUBS // HIGH FIDELITY WIREFRAME

IN-BOOK PRINT AD ANNOUNCING THE SUMMER CHALLENGE

Supporting the sales team at Robb Report as Art Director, I worked on a wide collection of multiplatform advertising sections across a wide range of categories. The client roster represented products from top tier brands for an ultra-high-end net worth customer.

With this in mind, I delivered effective results for clients whether they purchased print, tablet, web, or experiential packages.

YACHTING LIFESTYLE SPECIAL ADVERTISING SECTION

PORSCHE INTERACTIVE RISING STAR AD UNIT AND SITE WRAPPER

FLYING PRIVATELY SPECIAL ADVERTISING SECTION

BOMBERSKI SPREAD AD

KITON SPREADVERTORIAL

TAG TECSLATE TABLET AD